Fresno has a thriving community of crafters, makers, and entrepreneurs who bring their goods to local markets, fairs, and pop-up events. If you’ve ever thought about selling your crafts, homemade products, or retail items, here’s what you need to know to get started the right way.

1. Seller’s Permit – Vendors in California need a CDTFA seller’s permit to collect sales tax. Temporary permits are available for occasional events.

2. Business License – Fresno vendors must have a Business Tax Certificate, even for part-time or occasional sales. Apply early to allow for processing.

3. Event Organizer Requirements – Each event may require its own vendor application, liability insurance, and sometimes health permits for food or beverage sales. Review event requirements carefully.

4. Food and Beverage Rules – Food vendors must obtain permits through Fresno County Environmental Health. Expect inspections and small fees per event.

5. Liability Insurance – Most events require vendors to carry liability insurance. Affordable short-term coverage is available for individual markets.

6. Business Name – If selling under a name other than your own, register a Fictitious Business Name with Fresno County.

7. Costs & Fees – Expect small startup costs for permits, licenses, booth space, and insurance. Budget accordingly to avoid surprises.

8. Final Steps – Choose your first market, gather permits, and prepare a display that reflects your brand. Keep records of expenses and taxes, and connect with other vendors for support.

Final Thoughts – Selling locally builds community and visibility. With the right preparation, Fresno’s vendor scene offers a rewarding opportunity to grow your small business.